Content Consumption & Consumer Sentiment Amid Coronavirus


We surveyed more than 500 UK consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19 virus.

We found that the vast majority of consumers go to YouTube to improve their mood and find uplifting, helpful and educational content. The survey also found that respondents felt that YouTube offers more contextually relevant content based on what they wanted to see.

Key findings:

  • Almost 50% of the content being consumed is entertainment and music related (pages 8-9)
  • 89% of respondents go to YouTube to improve their mood and 81% find the platform’s content more uplifting than other
    channels (pages 12-13)
  • Almost 70% of respondents want ads that both boost and align with their mood (page 14-15)
  • 26% of participants expect ads to be relevant to the content they’re watching (page 16-17)