WORLD CUP 2022

YouTube Ads Best Practice Overview

The last World Cup generated 230 million hours of watch time on YouTube - that's 26,000 years' worth. With a projected 5 billion people expected to watch the 2022 World Cup, this is an opportunity you don't want to miss.

Our World Cup Best Practice Overview gathers key data and insights to help advertisers own the World Cup audience on YouTube while guaranteeing the right context to the right audience.

• Watching the World Cup live is important to fans, but close to 40% plan to watch non-live content.
• Over 70% of fans say they watch later due to timing issues, like different time zones.

Download the full overview below to learn more. 

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