New research conducted by MAGNA in partnership with Channel Factory
We delved beyond misaligned content to understand how grey (questionable) content impacts consumer perception of brands.
Learn how grey content effects:
Where did we test?
Australia, US and UK video through pre-roll video and controlled ad environments.
Complete the form now to download the Australian study and leverage our findings to improve your ad campaigns.
Reach out to us to set up a meeting and discuss the study in detail.
By IPG Magna in Partnership with Channel Factory