Channel Factory is THE Media Wastage Solution

Verification procedures performed by PwC have found that Channel Factory’s targeting reduced media wastage by 23% generating up to 12% cost savings for brands that use its AdTech solutions.  

Other key findings:

Channel Factory’s language categorization accuracy was 99% and taxonomy for categorizing video content suitability achieved a match rate above 80% for IAS, IAB, Comscore, and GARM.


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