Did you know that YouTube is the largest CTV app, out-scaling its competitors by almost a factor of 2?
Over 100 million people watch it on the big screen every month, while Hulu comes in second at 58 million total subscribers. The other players trail off in the distance: Roku (43 million subscribers), Tubi (33 million subscribers), Pluto TV (26.5 million subscribers) and Peacock (15 million subscribers).
Ad-supported CTV scale is limited, and inventory is fast running out. Learn everything you need to know about maximizing brand suitability and performance efficiency on YouTube CTV.