YouTube for Connected TV
As of March 2020, comScore reported that 21% of all streaming hours on connected TV were spent on YouTube. With 203 million connected TV users in the US it's important that advertisers develop a strategy for CTV to maximize the evolution away from traditional TV viewing and the 47% lift in ad recall driven by big screen YouTube views.
In this primer, you will learn about
- the increasing inefficiencies of traditional TV
- YouTube CTV volume and reach
- ad effectiveness on CTV
- how to make YouTube CTV work for you