YouTube for Connected TV

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As of March 2020, comScore reported that 21% of all streaming hours on connected TV were spent on YouTube. With 203 million connected TV users in the US it's important that advertisers develop a strategy for CTV to maximize the evolution away from traditional TV viewing and the 47% lift in ad recall driven by big screen YouTube views.

In this primer, you will learn about

  • the increasing inefficiencies of traditional TV
  • YouTube CTV volume and reach
  • ad effectiveness on CTV
  • how to make YouTube CTV work for you