YouTube for Sports Content


Sports fans are hungry for content. Despite interrupted seasons, millions of fans have been flocking to YouTube to scratch their itch. Check out our YouTube for Sports media primer to help you understand how 1.9 billion monthly users get their sports fix. In this primer you will learn:

  • about the volume of sports content consumption during COVID  
  • how YouTube can extend your traditional TV spot reach against sports audiences
  • how Channel Factory put their sports targeting into action during the Superbowl